This FOCUS FORCE Kids With A Camera didn’t have to go far to capture her idea of what the day is all about.


Chelsea didn’t go any further than the family backyard to find the image that she felt reflected her idea of an OZ DAY photograph. And, how true blue that was. The Hills hoist is part of our history, and in its time an all Australian manufactured icon. Here, flapping in the wind the flag with the Southern Cross is draped from the wire. When it was first created, the purpose was to hang out the washing to dry. And, in many backyards like this is still stands the test of time and does the job.

The photo has the all the components to be the concept for an ad campaign, and the use of imagination and thought has earned this its own place in history on the FOCUSFOR website. Chelsea has continued to show of her inspirational work with this idea. 

Sadly, like many of our inventions it has been bought by overseas interests and no longer is Australian owned, but it still remains proudly an Australian icon.

SOON TO COME. Over the coming days and weeks there is hoped to be a number of projects and activities for the FOCUS FORCE Kids With Cameras that will excite and inspire the Kids With Cameras.

ROCKLEY FLOWER FOTO EXHIBITION & AWARDS are now in the final stages of preparation for 2014, and you’re encouraged to keep an eye on the site for updates.



About focusfor

The FOCUS FORCE photographic workshop program for Kids With Cameras is based in Melbourne, Australia. The projects have gone beyond the Victorian borders, into New South Wales, and Tasmania.Through others including a backpacker it has been provided to children in Thailand, and a teacher in Portugal has inspired children there as well. Apart, from the fun of learning about the camera and developing the skill of taking better photos; the best of which are raised to the status of SUPER SHOTS,the works have been mounted as collections under the banner of the FOCUS FORCE FRIENDSHIP EXHIBITIONS, and sent as gifts of friendship and goodwill to the United States, Italy, Japan, China - others are still being worked on. The program enrciches the children's knowledge, and as a side benefit makes them more aware of their own surroundings,and all that is to value where they live. Then comes the delight of being achievers, and having their self esteem boosted by their successes.The term "kids with cameras" was first used by the program's forerunner; CLICKER - the "club for kids with cameras", and dates back to the mid 1980's. The name change came about as wanting to be more appropriate to the older student group that the program now works with.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.